Spam is a huge issue on the internet these days and unfortunately, it has impacted on businesses that send legitimate bulk emails using database marketing tools. It means that we have to work alot harder to get our emails to our reader's inboxes.
All email programs (from Hotmail to Outlook) have in-built spam filters that scan incoming emails to determine if they are spam. One of the things it checks out is the words in the content of the email and in the subject line - if it finds words that are 'spammy', the program will mark your email as spam and the recipient will probably never see it.
So if you want to make sure they do read you emails, you need to avoid the words below:
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Obviously some of the words are common business phrases, like 'web traffic' and 'free offer', so it is difficult to avoid them. We suggest that if you must use one of these phrases, just use it once per email otherwise you are risking getting your email blocked. If you can, try to use synonyms like 'complimentary' instead of 'free' or changing the wording slightly so you don't get picked up by the spam filters.
Also, make use of the in-built spam measuring tool in the Ezy Communicator - this looks for key spam words in your text and checks the coding side of your emails which is equally important for getting your emails through filters.
Article Courtesy of Bloomtools
